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| LIQUORICE ALLSORTS. |
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Price
£2.17 per 250grms |
| This product is currently out of stock. Please check for availability soon. |
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Bassetts Liquorice Allsorts : An assortment of coconut, fondant & liquorice sweets. They come in a variety of shapes and colours and we all have our favourite (that is, if you love liquorice). Possibly the most well known liquorice sweets.
This sweet may contain traces of nut.
This sweet contains gelatine.
History:
Bassett's was founded by George Bassett in 1842. One of its most famous sweets, Liquorice Allsorts, was literally discovered by accident in 1899 when a salesman knocked over his tray of samples. Today Liquorice Allsorts have more than a 70 per cent share of their market, and are the number one sweet brand in local newsagents.
Perhaps Bassett's best known character is Bertie Bassett, the company symbol made from Liquorice Assorts. He took his first steps in the sweet business in 1929 and, although he has changed over the years, has become the friendly face of Bassett's throughout the world. Another famous Bassett's product is Jelly Babies which are today regarded as a UK national institution.
The first Bassett's sweets were made in 1842 when George Bassett founded his confectionery company in Sheffield, England.
Bassett's Liquorice Allsorts were created by accident in 1899, when Charlie Thompson, a salesman for Bassett's visited a wholesaler with a sample of liquorice and cream paste specialities - chips, rocks, Buttons, nuggets, plugs and twists. Each item was offered to the wholesaler and in turn was refused. The salesman clumsily gathered his samples boxes together, knocking them over and spilling the colourful sweets on the counter. The wholesaler saw more attraction in the 'mixed' sweets and placed an order. The salesman named them Liquorice Allsorts.
When Jelly Babies were launched in 1918 to celebrate the end of World War I, Bassett's called them "Peace Babies". Shortage of raw materials stopped production during the Second World War, but was resumed in 1953 when the sweets became known as Jelly Babies.
Milestones:
1842
George Bassett founded his confectionery company in Sheffield, England.
1899
The 'original' Liquorice Allsorts are discovered - by accident.
1918
Bassett's Jelly Babies are launched as Peace Babies.
1929
1st January Bertie Bassett is born.
1932
Liquorice Allsorts are exported to other North European countries.
1953
Production of Jelly Babies resumes under their new name.
1961
Bassett's acquire Wilkinson.
1966
Bassett's acquire Barratt.
1986
Bassett's acquire Anglo Bellamy.
1987
Bassett's acquire Jacksons.
1987
A unique Bertie only sweet is created.
1989
Bassett's acquire Jameson and Bassett's itself is acquired by Cadbury Schweppes.
Did you know?
More than a billion Bassett's Jelly Babies are made every year.
Bertie Bassett is now over 70 but still has no thought of going into retirement.
Each Bassett's Jelly Baby has an individual colour and name: Brilliant, Bubbles, Baby Bonny, Bigheart and Bumper.
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| Good Choice LIQUORICE ALLSORTS. is my favourite. Choose how much you want and click the shopping basket to add it to your cart. |
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